Krylon:
“Anyone Can” Campaign
The
Problem
Spray paint had a perception problem. Too many people still associated it with graffiti, quick fixes, and projects that looked exactly like quick fixes. Krylon needed to reposition Fusion All-In-One as the high-quality choice for people ready to rescue, refresh, and make something worth showing off. Marcus Thomas brought the strategy and creative; the work needed production and post that could make an everyday DIY story feel elevated and attainable. Enter Icehouse.
What We Did
As Marcus Thomas’s production and post partner, we helped turn the “Anyone Can” platform into a colorful, human campaign built around the satisfying magic of upcycling. We captured three consumers transforming worn or damaged items with Fusion All-In-One, creating polished national spots that made the product benefit clear: a better finish, with less intimidation and a lot more possibility.
The Payoff
The campaign helped generate buzz around Fusion All-In-One and shift perceptions of what spray paint—and the projects made with it—could be. With national rollout, retail-tagged spots, targeted digital support, and a strong social presence, “Anyone Can” gave Krylon a more colorful reason to get in the cart.