Lottery Campaigns:
15 Years of Winning
- Production
- Post
The
Problem
Lottery marketing has to do a lot at once: sell individual games, keep the brand fresh, create excitement around winners, and show how every ticket supports something bigger—from Ohio schools to Kentucky’s KEES scholarship program. The creative agencies leading the work—Fahlgren Mortine, The Shipyard, and Marcus Thomas in Ohio; BCH in Kentucky—needed more than a production company that could make a handsome spot. They needed a partner who understands the category, the pace, and that “pretty” only matters if it moves tickets.
What We Did
We served as the trusted and ridiculously reliable production and post-production engine behind Ohio and Kentucky Lottery’s major campaigns, collaborating side by side with multiple agency partners. Spanning live-action shoots, complex VFX, and end-to-end post, we brought the agency concepts to life with technical precision and zero drama—delivering broadcast spots and multi-platform assets built to perform across tight timelines and ever-shifting game lineups.
The Payoff
Two states, billions in play, and creative that repeatedly moved the needle. In Ohio, ticket sales more than doubled, featured games saw routine double-digit lifts, and new-player engagement quadrupled alongside a 68% favorable brand rating. Across the river in Kentucky, the work backed over $2 billion in ticket sales and spotlighted hundreds of millions raised for KEES scholarships. Turns out, high-craft production paired with rock-solid agency strategy pays out big on both sides of the border.